Set a financial plan

In case you're finding that you're basically not getting enough profit an incentive for your present instant message advertising, it may be an ideal opportunity to return to your financial plan. 

It might be that you're spending excessively on clients that essentially aren't changing over into bigger esteem. Or, on the other hand maybe you aren't spending enough on your clients (too little of a contact list for instance). Despite which classification you fall into, return to your objectives and assess if your present instant message advertising spend is putting you on track to achieve those objectives.