October 11, 2017
Unknown
The idea of content marketing is nothing new. Offering free advice and tips to your potential client base may seem counter productive, after all, if you’re good at something you should never do it for free.
Truth is, good content marketing not only establishes you as a trustworthy and reliable source, but can help with SEO and search rankings… driving you towards that ever desirable first page of Google.
As you’re working your way through the search engine results with regular updates, you’ll also be increasing your brand visibility, establishing a connection with your audience, and instilling confidence in your brand.
Creating FREE content is essential if you want to stay relevant in the coming decade. You can, and should, have a paid offering (that’s how you’ll flourish in business). But using content to attract and engage leads can very well be the key to your future marketing success.
There are many different formats and ways to create content through:
- blog posts
- dedicated social media posts
- interactive quizzes
- infographics
- SlideShares
- video
- ebooks
- whitepapers
- etc…
Whatever content you decide to create, make sure that it speaks about your customers issues and how they can solve those issues.
“The cost of entry to be relevant in our society today, is content. If you’re not putting out stories, you basically don’t exist.”
-Gary Vaynerchuk
I totally agree with Gary on this one, yet I’d like to add that content marketing isn’t only about creating content, it’s also about sharing and promoting your content. You need to be active, promoting to your audience, influencers, communities and forums, and to other bloggers in your industry or niche.
In all honesty, content marketing is a very, VERY broad topic. Too broad for one blog post…
… But, I’ll do you the favor of pointing you in the right direction :)
Here are two of my recommended resources; perfect for whatever stage you’re at in the content marketing game:
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