Point of confinement the quantity of promotions over the overlap

In website architecture phrasing, "over the overlap" alludes to the parts of a site page that are noticeable without looking over. At the point when an excessive number of advertisement units are put over the overlay, clients get killed in light of the fact that finding the substance that they came in for, gets troublesome, and the propensity to leave the page increments. Accordingly, Google now punishes such pages. Here's an extract from the Google Webmaster Central blog:

"As we've said already, we've heard dissensions from clients that in the event that they tap on an outcome and it's hard to locate the genuine substance, they aren't content with the experience. As opposed to looking down the page past a huge number of advertisements, clients need to see content immediately. So destinations that don't have much substance "over the-overlay" can be influenced by this change. In the event that you tap on a site and the piece of the site you see first either doesn't have a great deal of unmistakable substance over the-overlay or commits a vast portion of the site's underlying screen land to promotions, that is not a decent client encounter. Such locales may not rank as exceptionally going ahead.

We comprehend that putting promotions over the-crease is very normal for some sites; these advertisements regularly perform well and enable distributers to adapt online substance. This algorithmic change does not influence destinations that place promotions over the-crease to an ordinary degree, however influences locales that go significantly further to stack the highest point of the page with advertisements to an intemperate degree or that make it elusive the genuine unique substance on the page. This new algorithmic change tends to affect destinations where there is just a little measure of noticeable substance over the-overlap or important substance is tenaciously pushed around huge pieces of advertisements."